Every marketer today considers that we live in the golden era of opportunities. It was never this easy to promote a business. Be it creating videos, blogging, email marketing, search marketing, SEO, facebook advertising, listing on classifieds, newspaper ads, TV ads or even cold-calling your prospects, the options are endless.
But the reality is that we cannot do it all. We must choose which channels to put our efforts and other resources into, because if we give a fraction of effort on each platform then the chances of seeing a successful return become slim.
That doesn’t mean we have to choose only one channel but we need to make an optimum blend suitable to our business. And in my opinion, no matter what kind of mix you opt for you must include facebook advertising in it.
While there are many reasons why you must be advertising on facebook, I am listing a few here.
Everyone is on facebook:
With over 2 billion users, facebook no doubt has the biggest user base. With over 25 billion ad clicks per year, facebook advertising is the largest opportunity at any stage of the sales funnel. It has billions of users and most of them check their Facebook page multiple times per day.
Your page followers aren’t enough:
It might be shocking and saddening to hear but your page posts don’t reach even 2% of its followers. Even if your page has 10 thousand followers, you post may not reach to more than 200 users. There’s a huge amount of content being uploaded every minute on facebook. The user cannot see all the content uploaded by his/her friends or groups and pages she follows. So facebook prioritises the content according to user activity. And it’s impossible for your page post to make the cut every time. With facebook advertisement, you can be sure of your post reaching to intended number of users.
Facebook advertisements are cheap:
Facebook ads tend to cost a fraction of what other online marketing channels cost. If you’re strapped for cash, you can set reasonable daily Facebook budgets so you don’t exceed what you’re able to spend. If you spend Rs.100 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise. That’s cheaper than sending 100 pamphlets folded in the newspaper.
Targeting Capabilities:
Along with options of specific ad goals, the level of details you can get with targeting capabilities of facebook advertising is beyond imagination. Whether it be by interests, demographics, connections, age ranges, languages, or locations, you can dig pretty deep with these targeting capabilities. If that is not enough you can target the audience based on their online behaviour too.
If you find this targeting business too complicated, you can hire digital marketing agencies to do it for you. They will set up result-oriented facebook ads for you at a nominal fee.
An effective way to remarket:
If anyone has already visited your website or browsed your products on e-commerce platforms, facebook can be the most effective platform to retarget them. With facebook advertising, you can provide that necessary extra touchpoint to push your on-the-fence leads down the sales funnel.
With its unique targeting capabilities and goal-specific ads, facebook advertising takes the guesswork out of targeting for user acquisition, leading to increased revenue. If you want to keep up and beat your competitors, follow my advice and start advertising on facebook.
If you need help in setting up and managing you facebook ads visit http://deboo.in
Also read: 7 Free Tools to Write A Better Email Subject
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